Privacy policy
1. Who We Are
The A Better Lou program is run by two cooperating companies: A Better Lou MSO, LLC (the marketing/platform side, Arizona) and ABL Physician Services, PLLC (all clinical care). Health information shared in care settings gets stronger, separate protections, and website analytics is a first-party service the companies own.
2. Scope of This Policy
The policy covers only the public marketing site at abetterlou.com. The patient portal, clinical care and telehealth, enrollment paperwork, payments, and booking pages sit under separate notices and consents — and the program serves Arizona residents only.
3. Information We Collect on the Website
Visitors are never asked to submit diagnoses, medical history, or other detailed health information through the public site.
- Device and usage data collected automatically (browser, IP-derived technical data, pages viewed).
- Detailed website engagement and behavior measurements.
- Marketing source and campaign data (how you arrived).
- Contact and booking form submissions, plus records of emails, calls, and texts.
4. Cookies, Analytics, and Advertising Measurement
Analytics is first-party and self-hosted; ad performance is measured by exporting conversion feeds rather than loading tracking pixels, and the feeds carry only platform click IDs with generic labels — never health data or contact identifiers.
The site loads no third-party ad pixels, does no remarketing or health-based audience building, and keeps clinical surfaces free of analytics. Visitors from certain states see a consent banner, a preference center is linked in the footer, and Global Privacy Control signals are honored.
5. How We Use and Disclose Information
Information is used to operate and improve the site, respond to enquiries, and measure marketing — shared only with service providers working for the companies and where the law requires.
6. Marketing Communications
Marketing emails and texts are sent only with the appropriate permission, and every message offers an opt-out.
7. The Advertising-Measurement Authorization
An optional consultation-form checkbox authorizes limited advertising-conversion reporting; it is described in full in the Analytics & Advertising Policy.
8. Your State Privacy Rights
Residents of certain states (including California, Washington, Nevada, and Connecticut) hold additional rights over their data — access, deletion, correction, and opt-outs — exercisable through the listed contact channels.
9. How We Protect Information
The companies apply administrative and technical safeguards, including HIPAA-compliant hosting for their analytics infrastructure.
10. How Long We Keep Information
Data is kept only as long as needed for the purposes described or as the law requires.
11. Children's Privacy
The site is not directed at children, and information from them is not knowingly collected.
12. Changes to This Policy
The policy may be updated; the effective date shown on the page changes when it is.
13. How to Contact Us
Privacy questions go to privacy@abetterlou.com (A Better Lou MSO, LLC, Tucson AZ); program questions to support@ablphysicians.com. Practice-specific matters go to ABL Physician Services PLLC in Phoenix.
14. Additional Technical Details
A technical appendix describes the cookies and first-party measurement mechanics behind Section 4.
About this page
This page is part of a demonstration clone of abetterlou.com. The sections above are condensed summaries of the original document's structure and meaning — they are not the original legal text and carry no legal effect.